Are you wondering, “Is it worth investing my advertising budget to hire an SEO agency? Can an SEO expert really deliver the results I need?” In these days of instant information, nearly everyone uses search engines like Google to locate products or services they need.
Nearly 75% of all online customers will not explore beyond the first page of those search options, so if your website is not one of the few that appears on Page 1 of the search results, then your chances of attracting a new customer online is probably much less than 25%, depending on where your site is “buried.” The way to stay on top and make sure that your site is ranking on the first page of Google, is to hire a professional SEO agency.
Here are four massive advantages that a good SEO expert give you:
1st Advantage: Bring Organic Traffic – The Key to Online Success
Is your website working as hard as you are to bring in more customers? An expertly optimized website will fulfill the most important reason for its existence, which is to attract customers and get you phone ringing off the hook. Can you imagine seeing new customers waiting on your doorstep every morning when you show up to your store? That can happen online, too. You’ve worked hard to build up your business, and it’s about time that you reaped the rewards of your labor.
What Does an “Organic Listing” Mean?
An organic listing means that a website will appear on the first page of an Internet search because the search engine compares the site to other similar sites (using a complex algorithm) and determines that the website is relevant to the keywords used in the search, rather than the owner of the website having paid for the listing to appear in the results.
Therefore, “organic traffic” means that people are finding the website on the first page of the search results because the website has been written and linked in such a way that it is seen as highly relevant to their specific search. The website got on the first page through merit of its content, how many people have interacted with the site, and through relevant links to other highly authoritative websites in the same business category.
How Does Google Send Traffic Your Way?
Google searches work by counting the number, relevancy and quality of links to a page to determine a rough estimate of how important the website is within that business category. Google also uses algorithms to determine if the written content is of high quality, provides authoritative information, and uses relevant keywords and phrases that flow naturally.
Some other factors that affect the ranking of your website include:
- Sites with current and active blogs will increase Internet leads 67% more than those that don’t provide fresh content
- A full half of search queries contain at least four words
- Video content is 50 times more likely to drive organic search results compared to text-only websites.
2nd Advantage: Increase the ROI of Your Marketing Dollars
Smart business owners know that utilizing their advertising budget to best advantage is money well spent. Just the sheer number of options that are available today for digital marketing strategies can be overwhelming.
Using a search engine marketing agency is one of the most important strategies you can use to drive traffic to your website, because it’s traffic that is highly targeted and results in new clients. Expert SEO marketing causes the search engine to pick your company out of the crowd and show that you are the best option in your market niche. With a continual stream of new shoppers coming from your website’s increased visibility, you will have more opportunities to close deals.
3rd Advantage: Improve Your Business’ Visibility and Brand Imprint
Individuals who are searching on the web generally click on more than one site before deciding where to spend their money. To find what they are looking for, they may type in four or five different word variations. If your organization is highly visible and shows up prominently on the first page for each of these searches, you will have a better chance to get that potential customer to decide to purchase from your site or make a call for your service.
“How is this done?” you might ask. A true SEO expert knows how to build a keyword strategy that targets the highest number of ideal customers for your products or services, and then builds that research into high quality and informative content and links to put your website on top.
You might call them “mind readers” because they have both the software tools and personal expertise to put themselves into your customers’ shoes to determine the type of words and phrases that are being searched. They have studied your branding and know your niche, they understand how Google’s algorithms work and what to avoid, and they have successfully ranked many websites on the first page of Google.
4th Advantage: Dominate the Competition and Win!
Customers rarely look past the first page of Google to start exploring their options when choosing where to go or what to buy. Your competition may already be aware of this fact and have taken steps to use search marketing to try to be seen near the top of any customer’s search. To see how much an SEO agency can help you achieve organic traffic results, take action today to ensure that you, your services and your products are the first result a potential customer sees.
An SEO specialist can:
- Optimize your website content ranking over time to put it on Page 1
- Develop trust to your site with proven technical SEO methods
- Skyrocket web traffic, conversions, and ROI for your business
Stop being INVISIBLE on the web – hire a proven SEO ninja to make your business VISIBLE ON GOOGLE!
